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Dr Sanjay Soni

Dr Sanjay Soni

Senior Lecturer

Discipline Marketing and Supply Chain Management
Email

soni@ukzn.ac.za

Contact

+2733 260 7955

Campus Pietermaritzburg
Office Address Commerce Building, Golf Road, Scottsville, Pietermaritzburg, Office Number 23

Academic Qualifications

  • PhD (Marketing)

Biography

Dr Sanjay Soni joined the University on 1 May 1989 and has over 33 years of lecturing experience in the field of Marketing Management. He has also supervised numerous students who graduated with Honours, Masters and PhD qualifications.

Selected Publications

  1. Katrodia, A., Naude, M. J., & Soni, S. (2018). Determinants of Shopping and Buying Behaviour: A case at Durban Shopping Malls. African Journal of Business and Economic Research (AJBER), 13(1), 221-243.
  2. Issau, K., & Soni, S. (2019). Business orientation and performance of small and medium-sized enterprises: evidence from Ghana. African Journal of Business and Economic Research, 14(4), 53-79. doi:doi:http://dx.doi.org/10.31920/1750-4562/2019/14n4a3
  3.  Acquah ISK, Naude MJA, & Soni SS. (2021). How the dimensions of culture influence supply chain collaboration: an explanatory sequential mixed-methods investigation. Revista de Gestao, 28(3), 241-262.
  4. Issau, K, Soni, S, & Acquah, ISK. Ghanaian SMEs’ perspective on the interrelationship between market and entrepreneurial orientations. (2022). Revista de Gestao, 29(2), 139-157.
  5. Krishna K. Govender, Sanjay Soni and Estelle David (2022). Students as customers of higher education: Perceptions of South African students. Innovative Marketing, 18(2), 174-185.