Bachelor of Commerce Honours in Marketing Management

SAQA

81084

NQF Level

Duration

1 Year

Closing Date

31 October

Overview

The programme is designed to develop specialist and management-oriented marketing knowledge and skills essential to the effective management of organisations. The purpose of the programme is to provide greater depth of understanding of the marketing theories and their practical application as well as to expose students to specialist and contemporary marketing areas. In addition, the programme develops the skills necessary to adapt to management within a complex and dynamic marketing environment that require knowledge and understanding of global challenges while remaining locally relevant. The programme will also prepare students for existing careers in Marketing Management in the private and public sectors and studying towards a Masters and ultimately a PhD.

Entry Requirements

An appropriate Bachelor’s degree
Attained a level of competence as defined in Rule GR7(b) in the Handbook;
Selection Programme- the School may prescribe further criteria.

Modules

Marketing Research Project – MARK700 (32 Credits)

Research Methodology – MARK7RM (16 Credits)
Strategic Marketing – MARK7FO (16 Credits)
Global Marketing – MARK7AO (16 Credits)
Advanced Topics in Marketing – MARK7EO (16 Credits)

Total: 48 Credits

Research Methodology – MARK7RM (16 Credits)
Strategic Marketing – MARK7FO (16 Credits)
Global Marketing – MARK7AO (16 Credits)
Advanced Topics in Marketing – MARK7EO (16 Credits)

Choose the two elective modules below (32C):

Advanced Topics in Consumer Behaviour – MARK7CO (16 Credits)
Strategic Brand Management – MARK7KO (16 Credits)

Total: 48 Credits

Total Credits for Qualification 128

School of Commerce