School of Commerce

The programme is designed to develop specialist and management-oriented marketing knowledge and skills essential to the effective management of organisations. The purpose of the programme is to provide greater depth of understanding of the marketing theories and their practical application as well as to expose students to specialist and contemporary marketing areas. In addition, the programme develops the skills necessary to adapt to management within a complex and dynamic marketing environment that require knowledge and understanding of global challenges while remaining locally relevant. The programme will also prepare students for existing careers in Marketing Management in the private and public sectors and studying towards a Masters and ultimately a PhD.