School of Commerce

The purpose of the programme is to broaden the students’ marketing and supply chain knowledge within a business framework to develop a thorough understanding of marketing and supply chain theory as well as the skills necessary to apply the theory. Students are taught in a manner which assists them to engage with and integrate theory and practice, and which ultimately impacts positively on all spheres in the students’ work performance and lives. An opportunity is provided for students to obtain detailed knowledge into leading in turbulent and complex environments, and to constructively respond to various challenges, for example around continuous change, systemic effects, and globalisation. Relevant and practical methodologies are emphasised, particularly for use in the African context, thus enabling students to enter the work context to effect positive change. Students are further equipped with analytical and reflective skills, and are placed in a position to develop competencies and skills that facilitate lifelong learning.